{"id":79,"date":"2026-11-01T09:34:42","date_gmt":"2026-11-01T08:34:42","guid":{"rendered":"https:\/\/dzialmarketingu.eu\/?p=79"},"modified":"2026-11-01T14:57:12","modified_gmt":"2026-11-01T13:57:12","slug":"marketing-serwisu-samochodowego-case-study","status":"publish","type":"post","link":"https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/","title":{"rendered":"Marketing serwisu samochodowego: od oferty do konkretnej us\u0142ugi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>W\u0142a\u015bciciel samochodu szuka rozwi\u0105zania konkretnego problemu. Komunikacja warsztatu musi wi\u0119c prowadzi\u0107 od potrzeby do w\u0142a\u015bciwej us\u0142ugi. W tej wsp\u00f3\u0142pracy po\u0142\u0105czyli\u015bmy przygotowanie reklam w wyszukiwarce z tre\u015bciami pokazuj\u0105cymi ofert\u0119 serwisu.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Anonimowe case study. Nazw\u0119 klienta i szczeg\u00f3\u0142y identyfikuj\u0105ce firm\u0119 pomini\u0119to. Opis dotyczy przygotowanych materia\u0142\u00f3w; nie przedstawia niepotwierdzonych wynik\u00f3w sprzeda\u017cowych.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zadanie: pokaza\u0107 specjalizacj\u0119 bez gubienia konkretu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oferta serwisu obejmowa\u0142a obs\u0142ug\u0119 samochod\u00f3w klasy premium i us\u0142ugi zwi\u0105zane z piel\u0119gnacj\u0105 auta. Przy takiej r\u00f3\u017cnorodno\u015bci \u0142atwo stworzy\u0107 jeden og\u00f3lny komunikat, kt\u00f3ry pr\u00f3buje opowiedzie\u0107 o wszystkim naraz. Naszym zadaniem by\u0142o przygotowanie bardziej precyzyjnego j\u0119zyka reklamy i tre\u015bci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozdzielili\u015bmy potrzeby odbiorc\u00f3w na poziomie materia\u0142\u00f3w: og\u00f3lny serwis, obs\u0142uga wybranych marek oraz detailing. Dzi\u0119ki temu reklama mog\u0142a odpowiada\u0107 na konkretne wyszukiwanie, zamiast za ka\u017cdym razem powtarza\u0107 pe\u0142n\u0105 list\u0119 us\u0142ug.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co przygotowali\u015bmy<\/h2>\n\n\n\n<ul><li>Zestawy s\u0142\u00f3w i fraz do Google Ads, uporz\u0105dkowane wed\u0142ug rodzaju us\u0142ugi i specjalizacji.<\/li><li>Kr\u00f3tkie nag\u0142\u00f3wki, d\u0142u\u017csze teksty reklamowe oraz wezwania do kontaktu.<\/li><li>Tre\u015bci do rolek dotycz\u0105cych sezonowych potrzeb kierowc\u00f3w.<\/li><li>Komunikacj\u0119 detailingu, kt\u00f3ra wyja\u015bnia\u0142a, z jak\u0105 potrzeb\u0105 w\u0142a\u015bciciel auta mo\u017ce zg\u0142osi\u0107 si\u0119 do serwisu.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Od listy us\u0142ug do sytuacji klienta<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">W materia\u0142ach sezonowych punktem wyj\u015bcia by\u0142a codzienno\u015b\u0107 kierowcy: przygotowanie samochodu do zimy, zabrudzenia i potrzeba zadbania o wygl\u0105d auta. Taki temat pozwala opowiedzie\u0107 o us\u0142udze przez sytuacj\u0119, kt\u00f3r\u0105 odbiorca rozpoznaje, a nast\u0119pnie przej\u015b\u0107 do oferty i kontaktu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zachowali\u015bmy j\u0119zyk dopasowany do segmentu premium, ale oparli\u015bmy przekaz na konkretnych us\u0142ugach. Przy zestawach reklam wskazali\u015bmy te\u017c elementy wymagaj\u0105ce potwierdzenia oferty przed emisj\u0105. Gotowy nag\u0142\u00f3wek nie powinien reklamowa\u0107 \u015bwiadczenia, kt\u00f3rego firma faktycznie nie wykonuje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rezultat: uporz\u0105dkowany materia\u0142 do dalszych dzia\u0142a\u0144<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Efektem prac by\u0142y osobne zestawy tre\u015bci reklamowych oraz materia\u0142y do komunikacji sezonowej. Serwis otrzyma\u0142 podstaw\u0119 do rozdzielenia przekazu wed\u0142ug intencji odbiorcy: innej dla osoby szukaj\u0105cej naprawy, innej dla zainteresowanej piel\u0119gnacj\u0105 samochodu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To rezultat pracy nad komunikacj\u0105. Samo przygotowanie reklam nie potwierdza ich emisji, wzrostu liczby zlece\u0144 ani obni\u017cenia kosztu pozyskania klienta. Te efekty wymagaj\u0105 danych z kampanii i informacji o faktycznie przyj\u0119tych zleceniach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co z tej wsp\u00f3\u0142pracy wynika dla innych firm us\u0142ugowych?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Im szersza oferta, tym wi\u0119ksze znaczenie ma porz\u0105dek. Warto zacz\u0105\u0107 od pytania, z jak\u0105 potrzeb\u0105 przychodzi klient, a nast\u0119pnie dopasowa\u0107 do niej reklam\u0119, tre\u015b\u0107 i spos\u00f3b kontaktu. Precyzja nie musi oznacza\u0107 skomplikowanej komunikacji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zobacz, jak pracujemy nad <a href=\"https:\/\/dzialmarketingu.eu\/uslugi\/google-ads-meta-ads\/\">kampaniami Google Ads i Meta Ads<\/a> oraz <a href=\"https:\/\/dzialmarketingu.eu\/uslugi\/social-media-content\/\">tre\u015bciami i social mediami<\/a>.<\/p>\n\n\n\n<p><a class=\"button dark\" href=\"https:\/\/dzialmarketingu.eu\/#kontakt\">Porozmawiajmy o marketingu Twojej firmy \u2197<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anonimowe case study marketingu serwisu samochodowego: struktura reklam Google Ads, tre\u015bci sezonowe i komunikacja us\u0142ug premium.<\/p>\n","protected":false},"author":1,"featured_media":94,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-79","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing serwisu samochodowego \u2014 case study | Dzia\u0142 Marketingu<\/title>\n<meta name=\"description\" content=\"Anonimowe case study marketingu serwisu samochodowego: struktura reklam Google Ads, tre\u015bci sezonowe i komunikacja us\u0142ug premium.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing serwisu samochodowego \u2014 case study | Dzia\u0142 Marketingu\" \/>\n<meta property=\"og:description\" content=\"Anonimowe case study marketingu serwisu samochodowego: struktura reklam Google Ads, tre\u015bci sezonowe i komunikacja us\u0142ug premium.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Dzia\u0142 Marketingu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DzialMarketinguSA\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-01T08:34:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-01T13:57:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dzialmarketingu.eu\/cms\/wp-content\/uploads\/2026\/11\/04-marketing-serwisu-samochodowego.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/blog\\\/marketing-serwisu-samochodowego-case-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/blog\\\/marketing-serwisu-samochodowego-case-study\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/#\\\/schema\\\/person\\\/dbb170a534c19c88612d17f1c74e1224\"},\"headline\":\"Marketing serwisu samochodowego: od oferty do konkretnej us\u0142ugi\",\"datePublished\":\"2026-11-01T08:34:42+00:00\",\"dateModified\":\"2026-11-01T13:57:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/blog\\\/marketing-serwisu-samochodowego-case-study\\\/\"},\"wordCount\":476,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/blog\\\/marketing-serwisu-samochodowego-case-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dzialmarketingu.eu\\\/cms\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/04-marketing-serwisu-samochodowego.jpg\",\"articleSection\":[\"Case studies\"],\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/dzialmarketingu.eu\\\/blog\\\/marketing-serwisu-samochodowego-case-study\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/blog\\\/marketing-serwisu-samochodowego-case-study\\\/\",\"url\":\"https:\\\/\\\/dzialmarketingu.eu\\\/blog\\\/marketing-serwisu-samochodowego-case-study\\\/\",\"name\":\"Marketing serwisu samochodowego \u2014 case study | Dzia\u0142 Marketingu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/blog\\\/marketing-serwisu-samochodowego-case-study\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/blog\\\/marketing-serwisu-samochodowego-case-study\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dzialmarketingu.eu\\\/cms\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/04-marketing-serwisu-samochodowego.jpg\",\"datePublished\":\"2026-11-01T08:34:42+00:00\",\"dateModified\":\"2026-11-01T13:57:12+00:00\",\"description\":\"Anonimowe case study marketingu serwisu samochodowego: struktura reklam Google Ads, tre\u015bci sezonowe i komunikacja us\u0142ug premium.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/blog\\\/marketing-serwisu-samochodowego-case-study\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dzialmarketingu.eu\\\/blog\\\/marketing-serwisu-samochodowego-case-study\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/blog\\\/marketing-serwisu-samochodowego-case-study\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dzialmarketingu.eu\\\/cms\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/04-marketing-serwisu-samochodowego.jpg\",\"contentUrl\":\"https:\\\/\\\/dzialmarketingu.eu\\\/cms\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/04-marketing-serwisu-samochodowego.jpg\",\"width\":1536,\"height\":1024,\"caption\":\"Turkusowy samoch\u00f3d w serwisie oraz symbole poszczeg\u00f3lnych us\u0142ug warsztatowych.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/blog\\\/marketing-serwisu-samochodowego-case-study\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/dzialmarketingu.eu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing serwisu samochodowego: od oferty do konkretnej us\u0142ugi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/#website\",\"url\":\"https:\\\/\\\/dzialmarketingu.eu\\\/\",\"name\":\"Dzia\u0142 Marketingu\",\"description\":\"Strategia. Kreacja. Dzia\u0142anie.\",\"publisher\":{\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dzialmarketingu.eu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":[\"Organization\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/#organization\",\"name\":\"Dzia\u0142 Marketingu\",\"url\":\"https:\\\/\\\/dzialmarketingu.eu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dzialmarketingu.eu\\\/cms\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo-scaled.png\",\"contentUrl\":\"https:\\\/\\\/dzialmarketingu.eu\\\/cms\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo-scaled.png\",\"width\":2560,\"height\":2560,\"caption\":\"Dzia\u0142 Marketingu\"},\"image\":{\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DzialMarketinguSA\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/dzia-marketingu\"],\"telephone\":\"+48505919199\",\"email\":\"kontakt@dzialmarketingu.eu\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"ul. Marka Kota\u0144skiego 1\",\"addressLocality\":\"Olsztyn\",\"addressCountry\":\"PL\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/#\\\/schema\\\/person\\\/dbb170a534c19c88612d17f1c74e1224\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8985519bc25f0e725b22e8102367470d394b4c5da9ebde6785b207b955fa4119?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8985519bc25f0e725b22e8102367470d394b4c5da9ebde6785b207b955fa4119?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8985519bc25f0e725b22e8102367470d394b4c5da9ebde6785b207b955fa4119?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/dzialmarketingu.eu\\\/cms\"],\"url\":\"https:\\\/\\\/dzialmarketingu.eu\\\/blog\\\/author\\\/admin_waxetogl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing serwisu samochodowego \u2014 case study | Dzia\u0142 Marketingu","description":"Anonimowe case study marketingu serwisu samochodowego: struktura reklam Google Ads, tre\u015bci sezonowe i komunikacja us\u0142ug premium.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/","og_locale":"pl_PL","og_type":"article","og_title":"Marketing serwisu samochodowego \u2014 case study | Dzia\u0142 Marketingu","og_description":"Anonimowe case study marketingu serwisu samochodowego: struktura reklam Google Ads, tre\u015bci sezonowe i komunikacja us\u0142ug premium.","og_url":"https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/","og_site_name":"Dzia\u0142 Marketingu","article_publisher":"https:\/\/www.facebook.com\/DzialMarketinguSA\/","article_published_time":"2026-11-01T08:34:42+00:00","article_modified_time":"2026-11-01T13:57:12+00:00","og_image":[{"width":1536,"height":1024,"url":"https:\/\/dzialmarketingu.eu\/cms\/wp-content\/uploads\/2026\/11\/04-marketing-serwisu-samochodowego.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"admin","Szacowany czas czytania":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/#article","isPartOf":{"@id":"https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/"},"author":{"name":"admin","@id":"https:\/\/dzialmarketingu.eu\/#\/schema\/person\/dbb170a534c19c88612d17f1c74e1224"},"headline":"Marketing serwisu samochodowego: od oferty do konkretnej us\u0142ugi","datePublished":"2026-11-01T08:34:42+00:00","dateModified":"2026-11-01T13:57:12+00:00","mainEntityOfPage":{"@id":"https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/"},"wordCount":476,"commentCount":0,"publisher":{"@id":"https:\/\/dzialmarketingu.eu\/#organization"},"image":{"@id":"https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/dzialmarketingu.eu\/cms\/wp-content\/uploads\/2026\/11\/04-marketing-serwisu-samochodowego.jpg","articleSection":["Case studies"],"inLanguage":"pl-PL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/","url":"https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/","name":"Marketing serwisu samochodowego \u2014 case study | Dzia\u0142 Marketingu","isPartOf":{"@id":"https:\/\/dzialmarketingu.eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/#primaryimage"},"image":{"@id":"https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/dzialmarketingu.eu\/cms\/wp-content\/uploads\/2026\/11\/04-marketing-serwisu-samochodowego.jpg","datePublished":"2026-11-01T08:34:42+00:00","dateModified":"2026-11-01T13:57:12+00:00","description":"Anonimowe case study marketingu serwisu samochodowego: struktura reklam Google Ads, tre\u015bci sezonowe i komunikacja us\u0142ug premium.","breadcrumb":{"@id":"https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/#primaryimage","url":"https:\/\/dzialmarketingu.eu\/cms\/wp-content\/uploads\/2026\/11\/04-marketing-serwisu-samochodowego.jpg","contentUrl":"https:\/\/dzialmarketingu.eu\/cms\/wp-content\/uploads\/2026\/11\/04-marketing-serwisu-samochodowego.jpg","width":1536,"height":1024,"caption":"Turkusowy samoch\u00f3d w serwisie oraz symbole poszczeg\u00f3lnych us\u0142ug warsztatowych."},{"@type":"BreadcrumbList","@id":"https:\/\/dzialmarketingu.eu\/blog\/marketing-serwisu-samochodowego-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/dzialmarketingu.eu\/"},{"@type":"ListItem","position":2,"name":"Marketing serwisu samochodowego: od oferty do konkretnej us\u0142ugi"}]},{"@type":"WebSite","@id":"https:\/\/dzialmarketingu.eu\/#website","url":"https:\/\/dzialmarketingu.eu\/","name":"Dzia\u0142 Marketingu","description":"Strategia. Kreacja. Dzia\u0142anie.","publisher":{"@id":"https:\/\/dzialmarketingu.eu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dzialmarketingu.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":["Organization","ProfessionalService"],"@id":"https:\/\/dzialmarketingu.eu\/#organization","name":"Dzia\u0142 Marketingu","url":"https:\/\/dzialmarketingu.eu\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/dzialmarketingu.eu\/#\/schema\/logo\/image\/","url":"https:\/\/dzialmarketingu.eu\/cms\/wp-content\/uploads\/2026\/10\/logo-scaled.png","contentUrl":"https:\/\/dzialmarketingu.eu\/cms\/wp-content\/uploads\/2026\/10\/logo-scaled.png","width":2560,"height":2560,"caption":"Dzia\u0142 Marketingu"},"image":{"@id":"https:\/\/dzialmarketingu.eu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DzialMarketinguSA\/","https:\/\/www.linkedin.com\/company\/dzia-marketingu"],"telephone":"+48505919199","email":"kontakt@dzialmarketingu.eu","address":{"@type":"PostalAddress","streetAddress":"ul. Marka Kota\u0144skiego 1","addressLocality":"Olsztyn","addressCountry":"PL"}},{"@type":"Person","@id":"https:\/\/dzialmarketingu.eu\/#\/schema\/person\/dbb170a534c19c88612d17f1c74e1224","name":"admin","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/secure.gravatar.com\/avatar\/8985519bc25f0e725b22e8102367470d394b4c5da9ebde6785b207b955fa4119?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8985519bc25f0e725b22e8102367470d394b4c5da9ebde6785b207b955fa4119?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8985519bc25f0e725b22e8102367470d394b4c5da9ebde6785b207b955fa4119?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/dzialmarketingu.eu\/cms"],"url":"https:\/\/dzialmarketingu.eu\/blog\/author\/admin_waxetogl\/"}]}},"_links":{"self":[{"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=\/wp\/v2\/posts\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=79"}],"version-history":[{"count":1,"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=\/wp\/v2\/posts\/79\/revisions"}],"predecessor-version":[{"id":80,"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=\/wp\/v2\/posts\/79\/revisions\/80"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=\/wp\/v2\/media\/94"}],"wp:attachment":[{"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}