{"id":14,"date":"2026-10-31T16:17:38","date_gmt":"2026-10-31T16:17:38","guid":{"rendered":"https:\/\/dzialmarketingu.eu\/cms\/?page_id=14"},"modified":"2026-10-31T16:17:38","modified_gmt":"2026-10-31T16:17:38","slug":"google-ads-meta-ads","status":"publish","type":"page","link":"https:\/\/dzialmarketingu.eu\/uslugi\/google-ads-meta-ads\/","title":{"rendered":"Kampanie Google Ads i Meta Ads"},"content":{"rendered":"<h2>Elementy wsp\u00f3\u0142pracy<\/h2>\n<ul>\n<li>Rozpoznanie celu kampanii i odbiorc\u00f3w.<\/li>\n<li>Audyt obecnych dzia\u0142a\u0144 lub przygotowanie nowej kampanii.<\/li>\n<li>Komunikaty i materia\u0142y reklamowe.<\/li>\n<li>Przegl\u0105d \u015bcie\u017cki po klikni\u0119ciu i sposobu pomiaru.<\/li>\n<li>Optymalizacja oraz om\u00f3wienie wynik\u00f3w.<\/li>\n<\/ul>\n<h2>Cel wa\u017cniejszy od liczby klikni\u0119\u0107<\/h2>\n<p>Innego podej\u015bcia wymaga pozyskiwanie zapyta\u0144 o us\u0142ug\u0119, a innego budowanie znajomo\u015bci nowej marki. Ustalamy cel przed uruchomieniem kampanii. W Google Ads analizujemy intencj\u0119 wyszukiwania, a w Meta Ads dopasowanie odbiorc\u00f3w i kreacji. Sprawdzamy te\u017c, co u\u017cytkownik widzi po przej\u015bciu na stron\u0119 i czy mo\u017ce \u0142atwo si\u0119 skontaktowa\u0107.<\/p>\n<h2>Jak zaczynamy wsp\u00f3\u0142prac\u0119?<\/h2>\n<p>Opowiedz o swojej ofercie, dotychczasowych dzia\u0142aniach i najwa\u017cniejszej potrzebie. Ustalimy zakres projektu, spos\u00f3b komunikacji i materia\u0142y potrzebne na start. Pracujemy z Olsztyna; mo\u017cliwo\u015b\u0107 wsp\u00f3\u0142pracy zdalnej i spotka\u0144 uzgadniamy w zale\u017cno\u015bci od projektu.<\/p>\n<h2>Od czego zale\u017cy wycena?<\/h2>\n<p>Bud\u017cet reklamowy i koszt obs\u0142ugi ustalamy w odniesieniu do zakresu. Ocen\u0119 dzia\u0142a\u0144 opieramy na uzgodnionych celach oraz dost\u0119pnych danych.<\/p>\n<p>Koszt zale\u017cy od liczby zada\u0144, z\u0142o\u017cono\u015bci materia\u0142\u00f3w i potrzebnego zaanga\u017cowania. W zapytaniu mo\u017cesz poda\u0107 planowany termin i dost\u0119pny bud\u017cet. Pozwala to przygotowa\u0107 propozycj\u0119 odpowiadaj\u0105c\u0105 realnym potrzebom firmy.<\/p>\n<p><a class=\"button dark\" href=\"https:\/\/dzialmarketingu.eu\/#kontakt\">Zapytaj o wsp\u00f3\u0142prac\u0119 \u2197<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kampanie Google Ads i Meta Ads: cele, kreacje, strony docelowe i analiza wynik\u00f3w. Sprawd\u017a zakres obs\u0142ugi reklam przez Dzia\u0142 Marketingu w Olsztynie.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads i Meta Ads Olsztyn | Dzia\u0142 Marketingu<\/title>\n<meta name=\"description\" content=\"Kampanie Google Ads i Meta Ads: cele, kreacje, strony docelowe i analiza wynik\u00f3w. Sprawd\u017a zakres obs\u0142ugi reklam przez Dzia\u0142 Marketingu w Olsztynie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dzialmarketingu.eu\/uslugi\/google-ads-meta-ads\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads i Meta Ads Olsztyn | Dzia\u0142 Marketingu\" \/>\n<meta property=\"og:description\" content=\"Kampanie Google Ads i Meta Ads: cele, kreacje, strony docelowe i analiza wynik\u00f3w. Sprawd\u017a zakres obs\u0142ugi reklam przez Dzia\u0142 Marketingu w Olsztynie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dzialmarketingu.eu\/uslugi\/google-ads-meta-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Dzia\u0142 Marketingu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DzialMarketinguSA\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/uslugi\\\/google-ads-meta-ads\\\/\",\"url\":\"https:\\\/\\\/dzialmarketingu.eu\\\/uslugi\\\/google-ads-meta-ads\\\/\",\"name\":\"Google Ads i Meta Ads Olsztyn | Dzia\u0142 Marketingu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/#website\"},\"datePublished\":\"2026-10-31T16:17:38+00:00\",\"description\":\"Kampanie Google Ads i Meta Ads: cele, kreacje, strony docelowe i analiza wynik\u00f3w. Sprawd\u017a zakres obs\u0142ugi reklam przez Dzia\u0142 Marketingu w Olsztynie.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/uslugi\\\/google-ads-meta-ads\\\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/dzialmarketingu.eu\\\/uslugi\\\/google-ads-meta-ads\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/uslugi\\\/google-ads-meta-ads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/dzialmarketingu.eu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Us\u0142ugi marketingowe\",\"item\":\"https:\\\/\\\/dzialmarketingu.eu\\\/uslugi\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Kampanie Google Ads i Meta Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/#website\",\"url\":\"https:\\\/\\\/dzialmarketingu.eu\\\/\",\"name\":\"Dzia\u0142 Marketingu\",\"description\":\"Strategia. Kreacja. Dzia\u0142anie.\",\"publisher\":{\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/dzialmarketingu.eu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":[\"Organization\",\"ProfessionalService\"],\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/#organization\",\"name\":\"Dzia\u0142 Marketingu\",\"url\":\"https:\\\/\\\/dzialmarketingu.eu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dzialmarketingu.eu\\\/cms\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo-scaled.png\",\"contentUrl\":\"https:\\\/\\\/dzialmarketingu.eu\\\/cms\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/logo-scaled.png\",\"width\":2560,\"height\":2560,\"caption\":\"Dzia\u0142 Marketingu\"},\"image\":{\"@id\":\"https:\\\/\\\/dzialmarketingu.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DzialMarketinguSA\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/dzia-marketingu\"],\"telephone\":\"+48505919199\",\"email\":\"kontakt@dzialmarketingu.eu\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"ul. Marka Kota\u0144skiego 1\",\"addressLocality\":\"Olsztyn\",\"addressCountry\":\"PL\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ads i Meta Ads Olsztyn | Dzia\u0142 Marketingu","description":"Kampanie Google Ads i Meta Ads: cele, kreacje, strony docelowe i analiza wynik\u00f3w. Sprawd\u017a zakres obs\u0142ugi reklam przez Dzia\u0142 Marketingu w Olsztynie.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dzialmarketingu.eu\/uslugi\/google-ads-meta-ads\/","og_locale":"pl_PL","og_type":"article","og_title":"Google Ads i Meta Ads Olsztyn | Dzia\u0142 Marketingu","og_description":"Kampanie Google Ads i Meta Ads: cele, kreacje, strony docelowe i analiza wynik\u00f3w. Sprawd\u017a zakres obs\u0142ugi reklam przez Dzia\u0142 Marketingu w Olsztynie.","og_url":"https:\/\/dzialmarketingu.eu\/uslugi\/google-ads-meta-ads\/","og_site_name":"Dzia\u0142 Marketingu","article_publisher":"https:\/\/www.facebook.com\/DzialMarketinguSA\/","twitter_card":"summary_large_image","twitter_misc":{"Szacowany czas czytania":"1 minuta"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dzialmarketingu.eu\/uslugi\/google-ads-meta-ads\/","url":"https:\/\/dzialmarketingu.eu\/uslugi\/google-ads-meta-ads\/","name":"Google Ads i Meta Ads Olsztyn | Dzia\u0142 Marketingu","isPartOf":{"@id":"https:\/\/dzialmarketingu.eu\/#website"},"datePublished":"2026-10-31T16:17:38+00:00","description":"Kampanie Google Ads i Meta Ads: cele, kreacje, strony docelowe i analiza wynik\u00f3w. Sprawd\u017a zakres obs\u0142ugi reklam przez Dzia\u0142 Marketingu w Olsztynie.","breadcrumb":{"@id":"https:\/\/dzialmarketingu.eu\/uslugi\/google-ads-meta-ads\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dzialmarketingu.eu\/uslugi\/google-ads-meta-ads\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dzialmarketingu.eu\/uslugi\/google-ads-meta-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/dzialmarketingu.eu\/"},{"@type":"ListItem","position":2,"name":"Us\u0142ugi marketingowe","item":"https:\/\/dzialmarketingu.eu\/uslugi\/"},{"@type":"ListItem","position":3,"name":"Kampanie Google Ads i Meta Ads"}]},{"@type":"WebSite","@id":"https:\/\/dzialmarketingu.eu\/#website","url":"https:\/\/dzialmarketingu.eu\/","name":"Dzia\u0142 Marketingu","description":"Strategia. Kreacja. Dzia\u0142anie.","publisher":{"@id":"https:\/\/dzialmarketingu.eu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dzialmarketingu.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":["Organization","ProfessionalService"],"@id":"https:\/\/dzialmarketingu.eu\/#organization","name":"Dzia\u0142 Marketingu","url":"https:\/\/dzialmarketingu.eu\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/dzialmarketingu.eu\/#\/schema\/logo\/image\/","url":"https:\/\/dzialmarketingu.eu\/cms\/wp-content\/uploads\/2026\/10\/logo-scaled.png","contentUrl":"https:\/\/dzialmarketingu.eu\/cms\/wp-content\/uploads\/2026\/10\/logo-scaled.png","width":2560,"height":2560,"caption":"Dzia\u0142 Marketingu"},"image":{"@id":"https:\/\/dzialmarketingu.eu\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DzialMarketinguSA\/","https:\/\/www.linkedin.com\/company\/dzia-marketingu"],"telephone":"+48505919199","email":"kontakt@dzialmarketingu.eu","address":{"@type":"PostalAddress","streetAddress":"ul. Marka Kota\u0144skiego 1","addressLocality":"Olsztyn","addressCountry":"PL"}}]}},"_links":{"self":[{"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=\/wp\/v2\/pages\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14"}],"version-history":[{"count":1,"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=\/wp\/v2\/pages\/14\/revisions"}],"predecessor-version":[{"id":15,"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=\/wp\/v2\/pages\/14\/revisions\/15"}],"up":[{"embeddable":true,"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=\/wp\/v2\/pages\/6"}],"wp:attachment":[{"href":"https:\/\/dzialmarketingu.eu\/cms\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}